The 47th edition of the Super Bowl takes place on Sunday and pits the San Francisco 49ers against the Baltimore Ravens in New Orleans, Louisiana.
But as like in previous years the build up to the most watched US telecast is not all about the teams, players and coaches.
At a cost of about four million dollars for 30 seconds highly-anticipated Super bowl adverts are creating quite the buzz as companies also look to cash in on the championship game.
Ann Mukherjee, senior vice president and chief marketing officer of Frito-La North America, said: ‘‘This is the holy grail of advertising. And so when you get on that stage and everyone is watching, it’s almost a sport in itself, advertising. And when you come out a winner, you are just as big as the team that won the Super Bowl itself right, so its huge.’‘
Due to the stratospheric cost of placing an ad it’s usually the same advertisers involved every year.
And although celebrities and humour remain the tried, tested and successful theme businesses are now including social media in the mix not only to promote the product before and after the game but also to gage viewers reactions to the ads during the match.
Peter Shankman, Marketing consultant and CEO of Geek factory said: ‘‘You’ll know immediately if your ad has any sort of success by whether or not it’s trending on Twitter. Twitter is a boon for advertisers in the respect that they can see in real time if that ad is working, what people are saying and of course Twitter’s top trending lists right to the right on the homepage of Twitter show you what’s working and what’s not.’‘
Sunday’s game promises a television audience of over 100 million people and despite the cost of some 4 million dollars per 30 seconds most advertisers and viewers will agree that its money definitely well spent.
Copyright © 2014 euronewsMore about:
- 1World Judo Championships: Kelmendi and Ebinuma continue world dominance
- 2Man Utd sign Di Maria for British transfer record
- 3Man Utd’s woes continue, Bayern start with win and Ajax stumped at home
- 4Judo World Championships: Kondo and Ganbat celebrate opening day wins
- 5Four-time world champion Vettel puts Sochi circuit to test
- 1#ن: How an Arabic letter was reclaimed to support Iraq’s persecuted Christians | euronews, world news
- 2Romania buys into bitcoin big time | euronews, corporate
- 3Rosetta the comet hunter arrives at its target | euronews, space
- 4Ellen MacArthur: making waves on a journey to a circular economy | euronews, the global conversation
- 5Japanese company brings the beach lifestyle to business | euronews, world news
- 6Earth Overshoot Day arrives earlier as we consume too much | euronews, economy
- 7US warns Russia that Ukraine aid delivery would be ‘viewed as an invasion’ | euronews, world news
- 8Renewing your driving licence within the EU | euronews, u talk
- 9Banking for everyone: Africa’s next big challenge | euronews, focus
- 10Russian aid convoy is ‘direct invasion’ says Ukraine | euronews, world news
- 11Wikimedia says taking a selfie is monkey business | euronews, world news
- 12Hundreds of Ukranian troops retreat across border to Russia | euronews, world news
- 13Edward Snowden: after one year in Russia, what now for the NSA whistleblower? | euronews, world news
- 14No candidates are likely to thwart Erdogan, says polling analyst | euronews, news
- 15Spain treats Europe’s first case of Ebola | euronews, world news
- 16Voting in Turkey’s Presidential election underway | euronews, world news
- 17WW1 centenary day ends with ‘Lights Out’ across UK | euronews, world news
- 18Love learning, stop hating! | euronews, generation y
- 19Precious power lost as Israeli strike takes out Gaza’s only energy plant | euronews, world news
- 20Elton John headlines at Paleo | euronews, le mag
Wires > Sport
- 18:19 CET Record man Marquez crosses another bridge
- 18:11 CET De Villiers, Du Plessis double act seals South Africa win
- 16:39 CET Putin opens 2018 World Cup Stadium in Moscow
- 16:35 CET Warnock gives up the quiet life for Palace
- 14:27 CET Everton’s Eto’o thanks Mourinho and eyes early reunion
- 12:56 CET Odds slashed on Van Gaal leaving United
- 12:11 CET Celtic slammed after second Champions League exit
- 11:59 CET Zimbabwe dump ‘disruptive’ seamer Panyangara