ADVERTISEMENTIf you still need convincing that sunscreen is worth the bother of applying, then take a look at this video.
Even if you don’t, it makes for interesting viewing.
Artist Thomas Leveritt put the short film together to highlight the effectiveness of sunscreen against harmful rays.
The video – likely to delight cosmetics firms – begins by using an ultraviolet camera to show passers-by the damage the sun has done to their skin.
Later on, with the same camera, it demonstrates the opaque effect of applying sunscreen.
myslef RT
NanoThe</a>: <a href="https://twitter.com/thomasleveritt">thomasleveritt I also would liek to knwo who funded this video's production ?— Tom Leveritt (@thomasleveritt) August 15, 2014
"Sunscreen brands should be… lining up to see how they might somehow collaborate with Leveritt." http://t.co/PiIRdagmNt try me
— Tom Leveritt (@thomasleveritt) August 14, 2014