By Euronews
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WhatsApp shopping has hit the art world.
ADVERTISEMENTARCOmadrid, one of Spain's main international contemporary art fairs, has returned.
The fair will run from 6 to 10 March, showcasing over 200 renowned national and international galleries and 350 invited collectors.
Investors are finding new ways to purchase art – including through Meta-owned messaging platform WhatsApp.
Jaime Velázquez reports for Euronews.
Watch the full report in the video above.
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