A new vision for
sustainable mobility
Airbus
Challenge
Euronews was tasked with raising awareness of Airbus’ commitment to carbon neutrality at the 2020 Dubai Airshow, positioning the company as a global leader in aeronautics with a strong focus on sustainability and innovation.
Concept
Euronews created a digital-only campaign across euronews.com and its verticals—Euronews Next, Euronews Green, and Euronews Travel. The extensive coverage comprised bespoke branded content, sponsored content, and editorial content shining a light on the future of aviation in English and Arabic.
Campaign
DIGITAL
A dedicated digital hub hosted native and sponsored articles, video explainers, infographics and news coverage in English and Arabic.
DISPLAY
Strategical and tactical positioning of display formats and premium traffic drivers were delivered across euronews.com, redirecting to the dedicated hub.
SOCIAL
Social engagement boosts were positioned on Euronews Next and Euronews Green’s Facebook accounts.
