Achieving next-level success
Kaspersky
Challenge
Kaspersky wanted to further its product and brand awareness efforts and looked to utilise an innovative campaign approach to drive engagement & success.
Concept
Euronews presented a 360-degree co-production campaign to help Kaspersky reach target audiences across TV, digital & social platforms.
Campaign
ON AIR
Six episodes of “Hacker: HUNTER Next Level” aired on the Euronews channel in 7 languages. These episodes existed on a customized digital hub (English only) on euronews.com and were published on Euronews Next YouTube in 7 languages.
DIGITAL
Strategic and tactical positioning of digital brand ads across euronews.com.
DISPLAY
Display campaign, traffic drivers, audience extension, roadblocks & retargeting across euronews.com (English only).
SOCIAL
Social media content (English only) included six videos (1 for each episode) on Euronews Next Facebook & Instagram accounts. Six Instagram stories on the Euronews account promoted each episode, and Euronews reported six videos on Euronews’ YouTube channel and one playlist on Euronews Next’s YouTube channel.
