Bridging tradition & modernity
Patek Philippe
Challenge
Patek Philippe wanted to showcase the timeless philosophy behind the Patek Philippe’s brand – a legacy steeped in tradition, unparalleled craftsmanship and a profound connection that bridges generations.
Concept
Euronews designed a seamless digital campaign, harnessing compelling video display formats strategically placed within premium editorial contexts.
Campaign
Euronews meticulously built a video-led campaign targeting affluent audiences around luxury, culture, art and travel across Euronews and its relevant verticals Euronews Culture and Euronews Travel.
All content was also promoted on social channels to further engage targeted audiences.
