Taking investment knowledge to new heights
Capital.com
Challenge
Capital.com wanted to generate brand awareness among its target audiences: HNWs, UHNWs, adults interested in finance, trading, and investors.
Concept
Euronews crafted an immersive multiplatform campaign including TV, digital and social activations across Euronews.com and its vertical Euronews Next, designed to educate and empower on trading.
Campaign
Euronews explored the world of finance, conducting multilocal TV spot campaigns with diverse language feeds alongside digital initiatives including the “Galaxy Brain Investor” content series comprising six insightful films (8′ to 10′ minutes each) expanding users’ investment knowledge. Each episode included an interactive experience featuring quizzes testing viewers’ knowledge, accessible through a dedicated hub on Euronews.com.
Tailored traffic drivers were developed for each episode to ensure audience engagement with European and UK markets targeted via video campaigns across Rakuten.
