Discover the world’s best-selling PDO cheese
Grana Padano
Challenge
Euronews was given the task of increasing Grana Padano’s visibility among food enthusiasts while strongly advocating for Italian-made food.
Concept
Euronews launched a powerful TV campaign aimed at European viewers across round our anchored shows Euronews Business, Euronews Travel, and current affairs programme.
Campaign
Euronews broadcasted the special TV campaign in 10-second spots in both English and Italian.
