Reaching new heights
with all the classics
InClassica
Challenge
In the run up to its world-famous musical festival, InClassica wanted to awaken the senses among new audiences and existing fans by bringing together renowned musicians alongside fresh musical talent in the classical sector.
Concept
With its new and exciting Culture vertical, Euronews helped captivate music enthusiasts across its TV and digital platforms around the flagship magazine show, “CULT,” broadcast in 9 languages.
Campaign
The InClassica campaign featured TV broadcasts of two “CULT” reports in nine languages on Euronews and a 60-billboard spot campaign.
Digitally, it included an online hub on euronews.com with native articles in English and Russian, live streams, and a 100% SOV on Euronews Culture supported by premium traffic drivers.
An audience extension and display campaign utilised strategic display formats and traffic drivers across euronews.com, redirecting to the InClassica website with Euronews Travel’s social media promoting the “CULT” series.
