Reconnecting with
millennial travellers
IHG
Challenge
IHG wanted to drive awareness of the new IHG Rewards Loyalty Program, positioning IHG as a top-of-mind brand looking to create meaningful experiences for business travellers.
Concept
Euronews utilized its digital expertise and language capabilities to craft a highly engaging CTV and online video campaign reaching relevant business and leisure travelling audiences in France, Germany and the UK.
Campaign
Euronews utilized its digital expertise and language capabilities to craft a highly engaging CTV and online video campaign reaching relevant business and leisure travelling audiences in France, Germany and the UK.
