Strengthening cybersecurity
across Europe
Cisco Systems
Challenge
Cisco sought to engage European policymakers and business leaders through Euronews, sparking dialogue on its latest Cybersecurity Readiness Index findings, aiming to highlight Cisco’s innovative solutions driving secure, efficient digital transformation across European businesses.
Concept
Euronews proposed a native article on euronews.com and Euronews Next, allowing Cisco Systems to control the narrative. To amplify visibility, Cisco sponsored two Euronews weekly newsletters and leveraged multiple ad formats, maximizing engagement.
Campaign
DIGITAL
Euronews launched native articles in both English and French on euronews.com, boosted by weekly newsletter sponsorships across Euronews Next and The Briefing.
DISPLAY
A strategic and tactical display campaign featured traffic audience extension, roadblocks, and retargeting across euronews.com (English only).
SOCIAL
Euronews activated social media engagement boosts on its English-only Facebook and Twitter accounts to enhance visibility and reach.
