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IFA Berlin 2024: Manufacturers rethinking how tech appliances can help cut your energy bills

AEG Kitchen Range Roomset
AEG Kitchen Range Roomset Copyright AEG
Copyright AEG
By Chris Burns
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How can you slash the energy used at home? New kitchen and household appliances can make a difference, manufacturers say at the IFA Berlin electronics show.

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With energy bills high on people's minds, manufacturers presented new ways to reduce consumption through technology at the IFA Berlin electronics show which is its 100th year.

Electrolux unveiled kitchen appliances that include smart tech.

"We have launched our biggest kitchen range ever, and it's a full-solution range for the home," said Anna Ohlsson-Leijon, the CEO for Business Area Europe, Asia Pacific, Middle East and Africa at Electrolux/AEG.

"If I could point out one innovation that we're really proud of, it is the SaphirMatt. And this is a Red Dot Best of the Best Award winner," Ohlsson-Leijon says.

"It's the most energy-efficient kitchen we have ever launched. And it makes it possible for consumers to save up to 30 per cent of energy".

Midea, meanwhile, integrates all facets of energy-saving home appliances with the technology of EcoMaster.

"EcoMaster is a new and proprietary technology from Midea which incorporates AI and connectivity in order to save consumers 30 per cent energy on average," said Kurt Jovais, Global Director of Product Management, Midea International Business.

Midea @ IFA 2024 - Berlin
Midea @ IFA 2024 - BerlinMidea

"It uses really advanced AI algorithms, and it combines it with millions of appliances and billions of data points in order to hone these algorithms to save energy without ever sacrificing performance," Jovais said.

Those data points include what's going on in and outside your home.

Saving consumers money on bills

"It also uses connectivity to connect to external data like weather forecasts and ambient information, so that it can really get very, very specific on adjusting it specifically for your needs," says Jovais.

Better efficiency can mean a better bottom line on the home budget.

"Consumers want to save money. And one of the great things about EcoMaster, for example, is the fact that we're saving 30% of an energy bill on average," Jovais says.

"And energy costs in the EU have gone up 80 per cent since 2008, 30 per cent just in the last five years. So that's a huge consumer benefit that we're doing".

Greencell Habu Wallbox
Greencell Habu WallboxGreencell

What about an easy way to charge up your electric vehicle (EV) at home?

Polish-based Greencell showcased its charging units at IFA called Habu - a Japanese venomous viper snake. And why not? With its long cable and charger head.

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"Greencell Habu is a wallbox 2-in-1. It's a mobile wall box that you can easily plug in at home and charge your car without installation," says Paweł Ochyński, CEO and Founder of Greencell. 

Why 2-in-1? You can use Habu as a home charger instead of a wall box and as a mobile charger when you are on the go. So you don’t need two separate devices.

Habu has a range of 21 devices including PowerPlay phone and laptop chargers, GC PowerMove e-bike chargers and AirJuice wireless chargers. It’s how Habu clinched the Red Dot Design Award in 2023.

"We are very happy that we are here - IFA 100 years. Let's go!"

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  • IFA Berlin 2024 ran from September 6-10 at the Berlin Messe.
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