Lighter, faster, more practical: IFA Berlin's hundreds of exhibitors showed off their latest innovations in electronics for consumers and pros alike.
ADVERTISEMENTOver the century since it was established, IFA Berlin has tried to stay at the cutting edge of the latest technologies. This year's edition of the giant electronics trade show was no exception: from IoT gadgets to practical kit for the kitchen.
Starting as a radio exhibition - the Internationale Funkaustellung, or IFA, the event now showcases electronics of every kind, including smartphones.
Among the stands in the sprawling Berlin Messe was HONOR, showing off its smart devices and AI-driven hardware to the tech-curious, including Berlin Mayor Kai Wegner.
AI-powered smart devices
Among the highlights on display were the HONOR Magic V3, a sleek foldable smartphone, the super-thin laptop HONOR MagicBook Art 14, the cutting-edge digital canvas HONOR MagicPad 2, and the HONOR Watch 5 health tracker.
The secret to the design of HONOR's hardware? "Innovative materials including titanium - an aerospace-grade alloy".
And then there's artificial intelligence (AI).
"AI is fundamentally reshaping our industry, enriching and creating new experiences that improve creativity and productivity for consumers all around the world, every day," said George Zhao, CEO of HONOR.
"Our role as a smart device provider gives us incredible access to consumers. Combined with our expertise in devices, it allows us to create personal, intuitive, and more secure AI experiences," he added.
"Through all our new flagship devices, we hope to deliver human-centric AI experiences that consumers will find truly magical".
Energy-efficient kitchen kit
SharkNinja showed off its home appliances including kitchen equipment and self-driving vacuum cleaners.
There's the Ninja Speedi 10-in-1 Rapid Cooker, Woodfire Electric BBQ you connect with an app, Foodi Max Pro Health Grill, ice cream makers, juicers, and blenders. Backed by a YouTube channel full of cooking tutorials.
The Ninja Double-Stack two-drawer Air Fryer is the latest addition, says Emmanuel Benoit, SharkNinja's Senior Marketing Director for France and Benelux.
"It's one of our biggest innovations for 2024. In the Double-Stack - you have two drawers where you can cook your proteins and your veg at the same time separately," said Benoit.
"And with 30 per cent less space on your countertop, it's developed specifically for Europe. As we know, we have smaller kitchens than in other parts of the world".
Energy-saving is also on the minds of SharkNinja's R&D team. "It's a huge topic for European consumers," Benoit added.
ADVERTISEMENT"Ninja fryers save up to 75 per cent of electricity versus traditional ovens, due to more-compact areas to be warmed up".
- IFA Berlin 2024 ran September 6-10 at the Berlin Messe.
