Now playing Next Business Brands and politics don’t mix? Think again argues CEO of Edelman To remain relevant, brands must actively engage with controversial topics like sustainability and politics. The CEO of the world’s largest public relations firm explains how companies can navigate these complex issues. 26/06/2024
Now playing Next Business The rise of the ‘Me economy’ Consumers are increasingly looking out for themselves, as they navigate cost-of-living crises and other personal challenges, according to global media agency Havas. 24/06/2024
Now playing Next Business AI ushers in a new era of B2B marketing, says Dell Standing out in today’s noisy world is getting tougher for businesses large and small, but artificial intelligence is ushering in a new type of marketing to pull in potential customers. 20/06/2024
Now playing Next Business What is mobility media and why it’s the next big thing in advertising Uber is betting big on mobility media with revenue forecasted to hit US$1 billion this year., But what exactly is mobility media and why is the ride sharing giant playing in this space? 19/06/2024
Now playing Next Work From playground to production: How AI will transform creative work Are you a creative and wondering how AI will change the way you work? From individual tasks to transformative production, Adobe’s Eric Hall explains how marketers can leverage AI’s exploding potential. 18/06/2024
Now playing Next Business Cannes Lions 2024: Here’s what to expect The global advertising and communications business is descending on the French Riviera to thrash out the future of creativity at Cannes Lions 2024. 17/06/2024
Now playing Next Green News Governments call for crackdown on ‘fast fashion’ ahead of key vote France is one of a quartet of EU countries calling for legislation allowing for additional levies on clothing companies who use a cheap 'fast fashion' marketing strategy 06/06/2024
Now playing Next Business Temu's cash giveaway raises data protection fears In exchange for the £50 payment, the site gets the right to use and publish people's photos, voices and biographical information among others. 29/03/2024
Now playing Next Culture news 'Dune: Part 2' is going viral for a bizarre movie tie-in product Any publicity is good publicity... Even if it gives you nightmares. What happens when tie-in movie merchandising goes wrong? 30/01/2024
Now playing Next Culture news Joker 2 logo revealed... And it’s grammatically all wrong Time for a rant. And a nitpick. The new Joker logo is out for the upcoming film released in October. And it’s supposed to be 'Joker: Folie À Deux', not 'Joker: Folie Á Deux'... 19/01/2024
Now playing Next Travel News Blue Monday: How a travel agency’s PR stunt continues to sell holidays Each time Blue Monday comes around, travel agencies seize the opportunity to market escapist holiday deals to beach destinations or cruises to sunnier climes. 15/01/2024
Now playing Next Business Christmas campaigns: How much do companies make from festive ads? Festive TV adverts have woven themselves into the fabric of Christmas tradition - and the marketing budgets are only getting bigger. Euronews Business looks at just how lucrative this holiday season is for companies. 28/11/2023
Now playing Next Green News What is greenhushing? The greenwashing tactics to look out for in 2023 Greenhushing, greenshifting, greencrowding: Greenwashing is getting harder to spot. Here are the latest tactics to watch out for. 14/08/2023
Now playing Next Culture news Why is #NoBarbenheimer trending in Japan? Warner Bros. Japan has publicly criticised their US counterparts over ‘inconsiderate’ reactions to art combining Barbie imagery with nuclear mushroom clouds... 01/08/2023
Now playing Next Tech News Cannes Lions 2023: Untapping the 'Black effect' in hi-tech industries Advertisers and the media are tackling inclusivity in an increasingly tech-driven world. Success means tapping the potential of Black consumers. 23/06/2023
Now playing Next Culture news How do you make your movie marketing better? Just add the Beastie Boys Even if you're suffering from superhero fatigue, there's always one tried and tested rule: a Beastie Boys song makes everything more exciting. We explore this marketing cheat code... 18/04/2023
Now playing Next Food and Drink Toblerone to lose Matterhorn logo as it’s no longer ‘Swiss’ chocolate The iconic 4,478m mountain peak will no longer feature in the chocolate bars' packaging, as Toblerone has lost its 'Swissness'. 06/03/2023
Now playing Next Culture news Who are MSCHF? The art collective behind those big red boots "Big Red Boots are really not shaped like feet, but they are extremely shaped like boots.” 24/02/2023
Now playing Next Partner content 3 Golden rules for scaling businesses Partner content presented by Department of Tourism and Commerce Marketing Dubai In an interview with Euronews, Aadeel Akhtar, CEO and founder at Psyonic, a company manufacturing the world’s first touch-sensing bionic hand, shares his top tips for scaling up 07/12/2022
Now playing Next Culture news In poor taste? The most shocking banned adverts in Europe The public have had their say - these companies went too far! 19/08/2022