Now playing Next Lifestyle Watch: Kidult collectables are the top trend at London Toy Fair 2024 From robotic football trainers to the booming kidult collectables sector for ages 12 and above, the London Toy Fair showcased a playground of innovation. 26/01/2024
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Now playing Next Culture news Bye Barbie, hey American Girl: Mattel's next movie project announced The success of Barbie clearly wasn't "kenough" for toy-makers mattel, who want to paint the big screen plastic again with a live-action adaptation about American Girl dolls. 15/12/2023
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Now playing Next Culture news The Barbie effect: World record breaking doll collector's toy talents With a whopping 18,000 Barbies in her possession, Bettina Dorfmann is already in the world record books. Now, thanks to the new movie, she's in more demand than ever because of her huge collection. 28/07/2023
Now playing Next Culture news Did a right-wing German tabloid invent ‘Barbie’? The Lilli doll, created by the Bild tabloid, went from a spur-of-the-moment cartoon to a gag gift for adults in Germany before being seen as an inspiration for young women in the US. 22/07/2023
Now playing Next Culture news First Barbie, now Barney: How Mattel plans to dominate your screens Life in plastic, it’s fantastic. Whether you asked for it or not, better get used to toy manufacturer Mattel dominating your cinema screens. After the upcoming 'Barbie', brace yourselves for a beloved purple childhood character to get his very own big screen debut... 06/07/2023
Now playing Next Culture news Barbie’s marketing team go to new lengths to push awaited movie Since the Barbie movie was announced, starring Margot Robbie as the title character, fans have been waiting impatiently and, as we get closer to its 21 July release, the promotion team are going overboard in their attempts to turn the world pink. 30/06/2023
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Now playing Next Eco-Innovation This Indian factory turns cigarette butts into soft toys An estimated 4.5 trillion cigarette butts are littered each year, making them the most discarded waste item worldwide. 05/10/2022
Now playing Next Spain Spain agrees to prevent toy manufacturers using gender stereotypes Blue and pink colours can no longer be used to imply that a toy is intended for boys or girls. 27/04/2022
Now playing Next The Exchange Kidults drive boom for traditional toys In partnership with Media City 2021 is set to be another bumper year for the toy industry. And despite some reports that video games have killed the sector, it seems the traditional toy market is bouncing back. 08/12/2021
Now playing Next No Comment More than 500 toy makers show off their teddy bear creations The 'Hello Teddy!" exhibition in Moscow is a celebration of the classic cuddly toy. 06/12/2021
Now playing Next Germany German burglars break through toy shop wall to steal lego sets It wasn’t immediately clear whether the burglars also stole the instruction books. 30/11/2021
Now playing Next Italy Treasured toys given new life in Doll Hospital in Naples In the centre of Naples, there is a special place where emotional well-being is restored and poignant memories saved from oblivion. 06/11/2021
Now playing Next Germany Playtime's over: German thief caught after stolen toy reveals location The stolen Toniebox was returned to the kindergarten on Monday but there was no fairytale ending for the burglar. 21/09/2021
Now playing Next No Comment Muscovites get a chance to take on toy tanks This is not a toy, but not quite a real Armoured Personal Carrier. Thanks to a tankodrome that opened in Sokolniki Park in Moscow, people can simulate the experience of being in a real APC 13/01/2020
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