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 Visit Brasil
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Partner content
‘Partner Content’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department.
Visit Brasil

From concrete jungles to sandy shores: the dynamic sporting landscape of Brazil

Two people on top of a mountain in Brazil
Two people on top of a mountain in Brazil   -  Copyright  Visit Brasil

Brazil’s vibrant sporting culture extends far beyond its world-famous football pitches. From the skate parks of São Paulo to the bike trails of Bahia, this South American giant caters to every kind of thrill-seeker and adventurer. 

The rugged landscape of Brazil lends itself to sporting culture, where adventure sports such as hang gliding, mountain climbing and biking are elevated further by iconic natural landscapes. 

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In Rio, one of the largest urban mountain climbing centres in the world, Sugarloaf Mountain, Bico do Papagaio and Gávea Stone all await ascension, while in São Paulo, plentiful parks are primed for walking and skating. Upon the country’s endless beaches, meanwhile, sports such as football and volleyball make hay of the fine weather, shaking up excitement with friendly competition.

Below we delve into four key sports that encapsulate the unique energy of Brazil's sporting landscape; skateboarding, women’s football, mountain biking and beach volleyball. 

1. Skateboarding in São Paulo

Sizzling with cosmopolitan flair and cultural influences as far flung as Italy, Portugal, Africa and Japan, São Paulo is a global hub that never stays still. The city’s cultural calendar comes packed with cool events such as fashion extravaganzas and a world-famous Carnival, ensuring year-round entertainment. At all other times, skateboarding keeps the fun rolling.

Street culture makes São Paulo’s skateboarding scene unique, throughout vibrant neighbourhoods like Liberdade (Japantown) or Bixiga (Italy) that burst with their own flavours, eclectic fashion and music tastes. The city’s artistic spirit extends well beyond world-class museums like MASP, with all the more artistic treasures found boldly spray-painted across the city walls.

The entire city doubles up as a skatepark, with public spaces such as Vale do Anhangabaú primed for skaters of all levels. For those seeking a dedicated space to hone their skills, Parque do Ibirapuera offers an expansive skate park built by Nike, while the Parque da Juventude in the north zone is an urban oasis with a well-equipped skate park, picnic spots, and even a library.

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2. Women's Football in Rio de Janeiro

“Brazil eats, sleeps and drinks football!” once said Local footballing legend Pelé. It seems Rio de Janeiro, a city steeped in footballing heritage, would agree.

Rio is as passionate about football as it ever was, currently witnessing the meteoric rise of women’s football citywide. The iconic Maracanã Stadium which hosted the 2014 FIFA Men’s World Cup will soon host the upcoming 2027 FIFA Women’s World Cup. It’s here you can learn about Brazil’s football history at the small on-site museum.

Maracanã Stadium
Maracanã StadiumVisit Brasil

A thriving female football community grows in and around Rio, offering the chance for visitors to get involved in community matches and experience authentic sporting camaraderie at any point in the year. Major women’s teams in Rio include Flamengo, Fluminense, Vasco and Botafogo which regularly play to uproarious crowds. 

Attend a ‘classico’ match to experience the electrifying atmosphere between well-known rival teams, or otherwise opt for a smaller community match on the beach. These informal football games, known as peladas, are a regular fixture on Rio’s beaches. The Pelada de Siqueira Campos on Copacabana Beach comes most Sunday mornings and is taken very seriously.

Alternatively, consider watching a game at a local bar to absorb the passion and excitement of football fans and immerse yourself in Rio’s vibrant nightlife. After a caipirinha or two, the city becomes known for a different kind of footwork. The birthplace of samba, Rio is the place to let loose on the dancefloor, with lessons and club nights offered all over the city.

3. Mountain biking in Arraial D’Ajuda, Bahia

For the intrepid sportsperson, Arraial D’Ajuda in the state of Bahia beckons. Here, rugged hills backed by lush landscapes and Atlantic horizons make for captivating mountain biking adventures as well as dreamy beach-oriented vacations.

Thanks to its ruggedly handsome setting, Arraial D’Ajuda enjoys a growing reputation as a mountain biking hotspot, with a network of well-maintained trails that cater to all skill levels. Whether you’re a seasoned cyclist or a curious beginner, bike rental facilities and guided tours ensure a safe and unforgettable experience for all.

Each year, the annual Brasil Ride – one of the largest international mountain bike marathons in Brazil – transforms the region into a global centre for athletes and cycling enthusiasts. Across seven stages, hundreds of kilometres and multiple days, world MTB stars traverse through the mountains to be crowned champion in their category, cheered on by passionate observers.

Beyond the thrill of competition, Arraial D’Ajuda offers crystal-clear waters, charming colonial architecture and a vibrant nightlife scene for post-ride revelry. Take a dip into the culture of Arraial D’Ajuda on the shopping street of Rua do Mucugê, passing the colourful houses and independent eateries on Broduei Street before landing at the town’s main heritage attraction, the 16th century Church Of Nossa Senhora D'Ajuda.

Winding down, sway your hammock to Caribbean tunes at Arraial D’Ajuda’s top beaches, such as Praia Mucugê or Praia de Taípe, or, for more sporting options – including windsurfing, kayaking and snorkelling – try Praia do Apaga Fogo (Apaga-Fogo Beach).

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4. Beach Volleyball at Ipanema Beach, Rio de Janeiro

Amidst the world-famous cityscape of Sugarloaf Mountain, Christ the Redeemer and Tijuca National Park, Rio gives us an energetic beach culture like nowhere else on Earth.

As well as being a popular beach pastime, Brazilian volleyball is a dominant force on the world stage. The women’s national team is ranked second in the world, and, beachside, the sport is taken no less seriously.

At sunrise and sundown on Ipanema Beach, passionate volleyball teams spring to life for fast-paced matches that characterise the beach volleyball scene. Join in competitive cheering on both Copacabana and Ipanema shores, making sure to seek out a local variation of the sport known as futevólei (or altinha), a version of volleyball played soccer style, with no hand or arm contact.

Stay on the beach for non-stop sports, dance and festa accessible to all. Options include surfing, paddleboarding, learning frescobol, and watching capoeira demonstrations (Brazil’s own acrobatic martial art), all backed by the incredible Dois Irmãos mountains.

After fun and games, quieter spots are always available, such as the sands at São Conrado. Even here, the adventure sports continue, with the opportunity to hang glide from Crow's Nest hill over Tijuca National Park. At the day’s end, the fun in Rio continues, starting with hearty traditional meals of picadinho (beef stew) and bolinhos de bacalhau (salt fish croquettes) before joining colourful street parties that spill out from the bars and clubs of Lapa district.

Kick off your Brazil adventure

Kite surfing in Pipa
Kite surfing in PipaVisit Brasil

Whether you’re into sports or not, Brazil is a dream destination, where great infrastructure comes combined with an unquenchable thirst for fun. The nation’s diverse landscape, coupled with multicultural influence and creative energy, makes for a dynamic sports scene, enticing sports and adventure enthusiasts the world over.

For more information on how to plan your sporting adventure in Brazil, head to VisitBrasil.com.

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