![Salesforce's CMO Scott Larson has led creative for some of the world's biggest brands. Salesforce's CMO Scott Larson has led creative for some of the world's biggest brands.](https://static.euronews.com/articles/stories/08/53/72/38/1200x675_cmsv2_7ea83fe5-abcb-5b8d-ac8b-9e6dd8c7b9b7-8537238.jpg)
The doctor protecting the health of future generations
Video. From idea to impact: How to craft a campaign that resonates
‘B2B can stand for brilliant to beautiful’: Salesforce CMO, Scott Larson explains why empathy is so important in marketing
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