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'It's a match': Iberians ditch dating apps to find partners in supermarkets

Tinder. Peter Morgan Source - AP
Tinder. Peter Morgan Source - AP Copyright Copyright 2024 The Associated Press. All rights reserved.
Copyright Copyright 2024 The Associated Press. All rights reserved.
By Inês Trindade Pereira
Published on
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Mercadona is the new hot spot in the Iberian dating world among young singles who are flocking to the supermarket chain in droves, driven by the latest TikTok trend.

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There have been increasing signs that Generation Z is rapidly growing bored of the never-ending process of likes, swipes, taps and awkward DMs when seeking something more fruity than a casual connection.

A new TikTok trend tells young single people to go to the supermarket chain Mercadona between 7pm and 8pm for their "flirting time" and to place a pineapple upside down in their shopping basket as a signal to others.

Once they see someone that they find attractive and use the same technique, they should bump each shopping basket against each other to match.

People who have adhered to this "Mercadona trick" have stated that people only go to the supermarket chain for the social experience rather than the groceries.

The trend started on social media platforms and gained traction after the Spanish actress and comedian Vivy Lin posted a skit with her friend Carla Alarcón at Mercadona during this period.

A week later, the video continues to gather views and trend followers.

@yosoyvivylin ¿Lo sabíais? 🤣🤣🤣🤣 // Muero con las cosas de mi @Carla Alarcón Román ♬ Quirky Suspenseful Indie-Comedy(1115050) - Kenji Ueda

The first sign of this trend dates back to 2017 from a contestant in the "First Dates" program, who described herself as a "hopeless romantic".

This new matching manoeuvre made quite a stir on social media with users coming up with their best memes.

Portugal follows Spanish shopping habits

The algorithm of this trend has already made its way to the Portuguese market.

Users on TikTok and X have started to share their experiences using the "Mercadona trick".

As this trick evolves, new codes that dictate one's intentions are created. So, finding love in the supermarket can be more difficult than expected.

For instance, new rules show that chocolates can be a sign of something casual, while vegetables packed in the trolley are an indication of a more serious commitment.

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