Lifestyle Animals trapped in human bodies? That'll be the Therians Therians have roamed around for years on internet forums, but TikTok has shined a light on the previously hidden herds. Therians identify themselves as non-human animals and claim that this identity is no fantasy feeling, but something that is constitutive of who they are. 28/02/2026
Culture news Why is Draco Malfoy 2026's Lunar New Year mascot in China? Chinese Lunar New Year begins on Tuesday 17 February and marks the start of the Year of the Fire Horse - last seen in 1966. And this year's celebrations have an unlikely, Harry Potter-themed mascot. Here's why. 05/02/2026
Culture news Jeff Buckley gets first chart hit after 32 years thanks to TikTok It's hard to pinpoint the start of the surge in popularity of one of Jeff Buckley's greatest songs - but the TikTok boost does coincide with the gradual release of the documentary ‘It’s Never Over, Jeff Buckley’. 28/01/2026
World News Religious practice is declining in Europe, Pew Research Centre says Between 2010 and 2020, atheists represented the fastest-growing population group on the continent, according to new data. 21/01/2026
Lifestyle What is 365 buttons? 2026’s first viral TikTok trend explained “365 buttons” has blown up on social media, with a new year’s resolution unwittingly becoming a viral meme, which in turn has birthed 2026’s first essential catchphrase. Euronews Culture are here to guide you through it. 09/01/2026
Lifestyle Nicolás Maduro’s Nike sweatsuit becomes unexpected viral sensation When a geopolitical crisis becomes both branding exposure and a shopping cart frenzy... A piece of athletic wear has become a global sensation following a picture posted online by Donald Trump of Venezuela’s deposed President Nicolás Maduro wearing the “must-have” fashion item of 2026. 06/01/2026
wellbeing A look back at the health trends that took over social media in 2025 From functional drinks and olive oil shots to McDonald’s ‘migraine meals,’ 2025 serves up plenty of of viral health trends - but do they actually work? 26/12/2025
Lifestyle AI slop, clean girls and clutter: 2025's biggest cultural trends Euronews Culture takes a look back at some of the biggest cultural trends that have shaped global fashion, social media, music and more in 2025. 17/12/2025
Lifestyle What is the worrying dating trend that could define 2026? A new report from the dating app happn predicts the rise of a controversial new dating trend which further blurs the line between human and artificial companionship: the “AI situationship.” Here's everything you need to know. 10/12/2025
Lifestyle 'Cloud Dancer': Why is 2026's Colour of the Year so controversial? Get ready to be soothed and inspired by Cloud Dancer, a "billowy white imbued with serenity”... Or not. 05/12/2025
Culture news Google reveals 2025's most searched topics and people Google has revealed its global ranking of this year's most searched terms, topics and people. From Charlie Kirk to 'The Summer I Turned Pretty,' here is what people were googling in 2025. 05/12/2025
Lifestyle Modern dating: Do you know your ‘Benching’ from your ‘Shrekking’? New words are routinely popping up to describe an evolving relationship landscape - but also paint a largely dispiriting picture. 11/11/2025
Culture news Dictionary.com’s 2025 Word of the Year is... Each year, Dictionary.com’s Word of the Year serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.” The site’s lexicographers analyzed the data, trends and search engine results, and came up with their pick for 2025... 04/11/2025
Lifestyle ‘Six Seven’: What is the latest and viral TikTok slang? The 6-7 meme emerged from TikTok and it’s spread like wildfire. What does it all mean? 06/10/2025
Culture news The last day of doomsday: What is the viral ‘RaptureTok’ trend? TikTok has found its latest obsession, and if the doomsday prophecy doesn’t hurry up and materialise in the next few hours, there are going to be a lot of very disappointed people tomorrow... 24/09/2025
Lifestyle Why are pacifiers becoming a growing (and viral) trend among adults? Adult versions of pacifiers are all the rage at the moment, with a growing number of social media users adopting the viral trend to deal with the stress of everyday life. What do the experts say, and are we wrong to be so judgemental? 17/09/2025