![L'Oréal Paris' iconic slogan 'Because I'm worth it' is over 50 years old L'Oréal Paris' iconic slogan 'Because I'm worth it' is over 50 years old](https://static.euronews.com/articles/stories/08/52/58/88/1200x675_cmsv2_dd0c9bea-0fa4-5052-9f5a-5af042420332-8525888.jpg)
Video. The story behind L'Oréal Paris’ iconic ‘Because I’m worth it’ slogan
L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed.
Read full articleL'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed.
Read full article