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Earth News

Big Oil accused of ‘climate gaslighting’ after over 1,800 ads analysed

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Culture news

Explained: Why the Taylor Swift backlash is already in full swing

“Can’t you just be nice to your fans for once? Haven’t you got enough of their money yet?” Here's why even some of the most dedicated Taylor Swift fans have had enough...

Business

Cheap deals and gaming: How China's Temu conquered Europe

Low prices and an aggressive marketing strategy, including a gamified shopping experience, made Temu one of Europe’s most downloaded apps in 2024.

Lifestyle

How Taylor Swift’s new era sparked the biggest branding trend of 2025

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

EuroVerify

Why does France want to crack down on cold calling?

France’s parliament voted to ban cold calling by companies without explicit consent this week. But will it work and how can we avoid scam calls?

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The Big Question

The Big Question: What is the secret to being the world’s best brand?

The world’s biggest brands have missed out on $200bn (€192bn) of revenue in the past year. What could they have done better?

Culture news

Toy company Mattel mistakenly lists porn site on ‘Wicked’ doll merch

American toy manufacturer Mattel has mistakenly printed the address for a porn website on the packaging of Wicked dolls. The misprint is "not appropriate for children", Mattel said, while promising to "remedy" the mistake.

Travel News

Would you pay €80 for a souvenir of canned air?

You can find cans of local air in dozens of places around the world from the Swiss mountains to the Isle of Mann.

Lifestyle

The rise and fall of the Tupperware brand

With the latest news of Tupperware Brands filing for bankruptcy, we look back at how the container company pioneered practical design and a new marketing model.

Business

Carlsberg sees 'fake' Spanish lager brewed in UK gulping into profits

A number of firms brand their beer as Spanish or Italian even though the products are brewed in the UK.

Culture news

Why is the novelty popcorn bucket 2024's biggest cinema trend?

The internet is obsessing over movie-themed popcorn buckets, with each new design becoming an online sensation and elevated to coveted collectable. What in the seventh art is going on with the "War of the Popcorn Buckets"?

Culture news

Exploring the genius (and terror) of the 'Longlegs' marketing campaign

Neon's promotional teasers for 'Longlegs' have gone viral for their creepy, reality-bending qualities. What other horror movies have successfully sold scares?

Business

From idea to impact: How to craft a campaign that resonates

‘B2B can stand for brilliant to beautiful’: Salesforce Global Head of Brand & Creative, Scott Larson explains why empathy is so important in marketing

Business

Brands and politics don’t mix? Think again argues CEO of Edelman

To remain relevant, brands must actively engage with controversial topics like sustainability and politics. The CEO of the world’s largest public relations firm explains how companies can navigate these complex issues.

Business

The rise of the ‘Me economy’

Consumers are increasingly looking out for themselves, as they navigate cost-of-living crises and other personal challenges, according to global media agency Havas.

Business

AI ushers in a new era of B2B marketing, says Dell

Standing out in today’s noisy world is getting tougher for businesses large and small, but artificial intelligence is ushering in a new type of marketing to pull in potential customers.

Business

What is mobility media and why it’s the next big thing in advertising

Uber is betting big on mobility media with revenue forecasted to hit US$1 billion this year., But what exactly is mobility media and why is the ride sharing giant playing in this space?